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Kindred Digital

About Kindred

Good marketing starts with good people.

Amanda and Mel, co-founders of Kindred Digital, standing together and smiling

We're Amanda and Mel. Two marketers with different specialisms, a shared love of what we do and a belief that marketing should feel a little more human.

Kindred Digital brings together years of experience across client relationships, marketing strategy, creative content and digital advertising. Based in Peterborough, we work with ambitious businesses across Cambridgeshire, Stamford, London and beyond.

We know that behind every business is a story worth telling, a team with something to offer and customers worth connecting with. That's why we take the time to get to know you, understand what makes your business tick and figure out what will make the biggest difference.

We're here for the big ideas, the thoughtful strategies, the creative campaigns and the little details that bring everything together.

Because marketing shouldn't just look good. It should feel like you, connect with the right people and help your business move forward.

In a world where so much online content is starting to look and sound the same, we believe there's room for something more thoughtful. We're excited by what AI and technology can do, but we believe they work best when they support human creativity rather than replace a brand's personality.

That's where Kindred comes in.

The people behind Kindred

Two different perspectives. One shared vision.

Portrait of Amanda, co-founder of Kindred Digital, photographed in the studio
01

Amanda

Strategic thinker. Creative problem-solver. People person.

With over 15 years in marketing, Amanda has built her career around understanding businesses, building relationships and turning ideas into marketing that makes a difference.

From agency account management and client success through to leadership, she's gained experience across social media, content, paid advertising, email marketing and wider campaign delivery. She's naturally organised, detail-oriented and always looking at the bigger picture, joining the dots to find solutions and make things work better.

For Amanda, great marketing starts with understanding people. She loves getting to know the businesses she works with, becoming a trusted part of their team and bringing ideas to life in ways that make a genuine difference. At Kindred, she's bringing together her experience, creative thinking and passion for relationships to help businesses find their voice and grow with confidence.

Away from work, Amanda is a homebody at heart, happiest with a cosy home, a little interior inspiration or a beauty and skincare obsession to explore. She's also a self-confessed social media enthusiast, happily chronically online and always curious about what's capturing people's attention. A vanilla iced matcha is never far away, either.

Portrait of Mel, co-founder of Kindred Digital, photographed in the studio
02

Mel

French roots. Digital know-how. A mind that's always switched on.

Having moved from France to the UK in 2013, Mel has built her career in business and digital marketing. With a degree and a Master's in Business and Marketing, she brings over 10 years of experience across the marketing landscape, including the last six years specialising in digital advertising.

Mel combines creativity, strategy and a data-driven mindset to help businesses reach the right audiences and achieve meaningful results. She's passionate about understanding what makes each business tick, building genuine relationships and finding the right approach to help it grow.

She's also naturally curious about the digital world. From the latest TikTok trends to the changing ways people discover and engage with brands online, Mel is always looking at what's happening and what it could mean for her clients. Starting Kindred with Amanda felt like a natural next step, bringing their complementary strengths together around a shared, down-to-earth approach to marketing.

Outside of work, Mel is a gym girlie and a huge animal lover. She's also happily a little too chronically online! If she could have her own zoo or farm, she'd probably be planning it already.

A partnership with purpose

Different strengths. One team in your corner.

We didn't start Kindred to be just another marketing agency. We wanted to build something that reflected how we believe great marketing should work: with genuine collaboration, thoughtful strategy and people at the heart of every decision.

Amanda brings a big-picture perspective, a passion for creative problem-solving and a focus on building strong client relationships. Mel brings digital advertising expertise, a data-driven mindset and a natural curiosity for the ever-changing world of social media.

Our strengths are different, but our approach is the same. We want to understand your business, challenge ourselves to think creatively and make sure the work we do has a purpose.

For our clients, that means having a team that looks beyond individual posts or campaigns to see how everything connects. A team that cares about the details but never loses sight of the bigger picture.

We're big believers in working with our clients, not simply delivering work to them. We want to become a trusted part of your team, understand where you're heading and help you get there.

Because when the relationship works, the marketing works better too.

Amanda and Mel, co-founders of Kindred Digital, working together and looking at a laptop

Our approach

A little more thought. A lot more meaning.

  1. 1

    People before platforms.

    Behind every business is a person, a story and a reason for doing what they do. We take the time to understand yours, so your marketing speaks to the people you actually want to reach.

  2. 2

    Creativity with purpose.

    We love a good idea, a beautiful piece of content and a campaign that makes people stop scrolling. But creativity should do more than look good. Everything needs a reason to exist and a role to play in your wider marketing.

  3. 3

    Human by nature. Smarter with technology.

    We're excited by what AI, automation and new technology can bring to marketing. Used thoughtfully, they can make us more efficient, uncover opportunities and free up time for better work.

    But technology should support creativity, not replace it. Your brand still needs its own voice, perspective and personality. We're here to help you use the tools available without losing the human touch that makes your business yours.

  4. 4

    Relationships that go beyond the brief.

    We believe the best work comes from trust, collaboration and honest conversations. We'll get to know your business, celebrate the wins, work through the challenges and always keep the bigger picture in mind.

Good relationships make great things happen.

Whether you're looking for a long-term marketing partner, support with a specific campaign or a fresh perspective on your marketing, we'd love to hear what you're working towards.

Tell us a little about your business, your ideas and where you'd like to go next. Let's see what we can make happen together.

Let's talk.