Email Marketing
Turn prospects into loyal customers with Email Marketing
Email marketing is something that’s often overlooked or underestimated, but it’s definitely not something you should be ignoring. In fact, it’s something that you should be spending a great deal of attention on, because it’s going to dramatically improve your business, in ways that you may not even have thought of. But maybe we’re getting a little ahead of ourselves with your email marketing services. First, you want to know just what these services are, right? And maybe a little more about just why they’re so important. So, let’s take a look at what you should know about your email marketing.
Coupled with our other digital marketing company services, email marketing agency services ensure the right person in your target audience receives the right message at the right time. Email marketing companies analyze your audience’s activities to allow you to send email messages that have context, making those communications much more effective than the batch-and-blast email marketing techniques of old.
Hence why our email marketing agency services are tailored to the goals you have for your organization.
If you’re considering hiring an email marketing company, then it’s fair to assume you aren’t up to date on the latest and greatest email marketing strategies. That’s where we come in.
We know how to make your campaigns play nice with internet service provider email pathway processes, IP Address procedure, bounce, and spam avoidance, and automation strategy.
Some other email marketing agencies will recommend that you just buy an email list that has been segmented to semi-accurately represent your target market, and then start blasting out to them. It’s technically legal, surprisingly. We do not recommend that. We heavily recommend an organic opt-in collection strategy.
We will help you structure an automated email marketing campaign for only those who have opted in. Aside from being a much more respectable tactic, it’s also much more lucrative.
It produces a much lower bounce rate, a much higher open rate, and an even higher click-through rate. Basically, it means that more people are seeing what you want them to see, AND that those people are the people you really want to be reaching.
There’s no shortage of email marketing tools available, but we make sure that we are using the best tools that are going to give you superlative results. For instance, for small businesses, we prefer Mail Chimp over Constant Contact because it provides a better A/B testing process, enhanced template creation, and better automation. But we’ll utilize whichever program is the best fit for your goals and needs.
But above either of those, we love HubSpot. For small to medium businesses, HubSpot provides the easiest list segmentation, out-of-the-box template creation, split testing ability, and overall marketing campaign integration.
We put all these tools to work for you. But tools are only as good as those who wield them, and in the talent department, we excel.
Types of Marketing Emails
- Email Newsletters
- Lead-nurturing Emails
- Automated Emails
- Dynamic Emails
- Behavior-based Emails
Which Metrics Are Most Important?
This is for us to worry about, but it’s important that you understand the goals we are trying to reach. Of course, your end goal will most likely be: more people seeing and interacting with your offers, content, website, etc.
But how do we get you there? Well, the primary metric when it comes to email marketing is click rate (as a percentage of total emails sent).
But like we mentioned earlier, bounce rate is also a crucial measurement. We want to make sure we are staying within ESP (Email Service Provider) mandated levels of subscriber engagement. Meaning, we want to make sure the email addresses in your lists are active.
Email Marketing Strategy
As one of the most mobile-friendly email marketing companies, THAT Agency creates emails that are designed to display beautifully on mobile and tablet as well as desktop. Our email marketing team also ensures that your messages are easily digestible, regardless of the device or email client on which they’re viewed.
Our email marketing services are data-driven and rely on A/B tests to check performance and identify opportunities and areas for improvement. We make every effort to ensure we provide our clients with the sustainable business growth they’re looking for.
Email Marketing has the highest return on investment out of all digital marketing strategies. In the most recent study done by Constant Contact, email marketing has an average ROI of $35 for every $1 spent. And while that’s fantastic, it can be boosted by all other aspects of a strong marketing campaign.
The good news for you is that we are not just email marketing agency, we are a full-service Digital Marketing Agency. That means that we know how to incorporate a good email marketing campaign into a terrific overall marketing strategy.
When combined with the right Search Engine Optimization, Content Marketing, Social Media Marketing, and Web Design, your list of potential clients is sure to grow. But again, it’s not only about quantity, it’s about quality. You want the right leads.
Frequently Asked Email Marketing Questions
Email marketing involves sending targeted messages to your customers or prospects via email. It’s crucial for businesses as it’s a direct and cost-effective way to communicate, build relationships, and drive conversions.
Email marketing can benefit your business by increasing brand awareness, nurturing leads, driving sales, promoting products/services, building customer loyalty, and fostering customer engagement.
Your business can consider various types of email campaigns, including promotional campaigns, newsletters, welcome emails, abandoned cart emails, transactional emails, event invitations, and re-engagement campaigns, among others.
Building an email list involves obtaining permission from individuals to send them marketing emails. You can grow your list through website sign-up forms, social media promotions, gated content, events, and in-store sign-ups, ensuring compliance with relevant regulations like GDPR or CAN-SPAM.
The frequency of your email campaigns depends on your audience and the type of content you’re sending. It’s essential to maintain a balance to avoid overwhelming subscribers while staying top-of-mind. Test different frequencies to find what works best for your audience.
To improve open rates and engagement, focus on crafting compelling subject lines, personalized content, relevant offers, clear calls-to-action (CTAs), mobile optimization, and sending emails at optimal times. Additionally, regularly clean your email list to remove inactive subscribers.
Key metrics to track include open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and overall ROI (Return on Investment). Analyzing these metrics helps you understand the effectiveness of your campaigns and identify areas for improvement.
Automation can streamline your email marketing efforts by enabling you to send timely, relevant messages to subscribers based on their behavior or preferences. Automation can include welcome series, drip campaigns, cart abandonment emails, birthday offers, and more.
Ensure compliance by obtaining consent from subscribers, providing an easy way to unsubscribe, including your physical address in emails, honoring unsubscribe requests promptly, and adhering to regulations like GDPR, CAN-SPAM, or CASL.
At Kindred Digital, we offer comprehensive email marketing services tailored to your business needs. From strategy development and campaign execution to list management, automation setup, and performance analysis, we’re here to help you achieve your email marketing goals effectively.